POST BRANDS
LA ERA DE LAS POST-MARCAS
SELECCIONADO EN @SXSW
Seleccionada entre personas de todo el mundo como speaker
en el SXSW 2022, uno de los festivales de innovación
más importantes del mundo.
Presenté “Post-brands Era: How Brands Can Spark Movements”
un trabajo realizado junto con NATALIA SUNIGA.
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Traditional brands are no longer relevant or effective as conscious consumerism grows and people are ready to take action. That is why, when we consider the future of brands we must think about the role and responsabilit they have in social transformation and their connection with new consumers. So, what is next?
We are entering a post-brand era that will change the rules of the industry. A post-brand is not a company with a mission but a mission with a company -a mass platform for action that provides an opportunity to be an agent of change. We will discuss how post-brands can build
values-based connections and reinvent their products and services through participation.
Are you ready to join the movement?
We are entering a post-brand era that will change the rules of the industry. A post-brand is not a company with a mission but a mission with a company -a mass platform for action that provides an opportunity to be an agent of change. We will discuss how post-brands can build
values-based connections and reinvent their products and services through participation.
Are you ready to join the movement?